Joseph Williams BA (Hons) MSc

Marketing Director

Joseph is Marketing Director at Niche having joined the company in summer 2023, and is also a member of the company's board of directors. His approach to marketing can be described as customer-centric and product-led. He will therefore be responsible for coordinating growth-focused strategies and integrated marketing campaigns, as well as having significant input into the end-to-end customer experience.  

Prior to joining Niche, Joseph was Marketing Manager at CashCalc (2015 - 2021) and helped grow the company from young start-up through to exit via an acquisition by fund data and technology company FE fundinfo. Joseph then joined FE fundinfo (2021 - 2023) in a newly created role as Product Marketing Manager, helping re-create the company's proposition for financial advisers as well as alter how they launch and communicate new products and features. 

Joseph attended University of South Wales (2011 - 2015) and holds a BA (Hons) Marketing and a MSc Finance and Investments.

Qualifications

BA (Hons) Marketing

MSc Finance and Investment

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